Brickwatch Partners - Partnering with Brickwatch

Partnering with Brickwatch

Brickwatch works with a select group of trusted webshops that sell new LEGO® sets and actively maintain their prices and stock information. We believe in long-term partnerships with shops that value quality and continuity.

In principle, we only onboard shops that have been active for at least one year and have established a solid position within the LEGO webshop landscape. We also expect a broad and up-to-date LEGO assortment, along with a stable product feed containing accurate price and stock information.

We reserve the right to interpret and apply these criteria at our own discretion, with the aim of safeguarding the quality and reliability of Brickwatch.

Brickwatch offers two collaboration models: through an affiliate network (CPS) or on a cost-per-click (CPC) basis.

Collaboration Models

Brickwatch supports two types of collaboration: through an affiliate network (CPS) or on a cost-per-click basis (CPC). The best option depends on your shop's technical setup and whether you already work with comparison or affiliate platforms.

Affiliate / CPS

This model is for webshops connected to an affiliate network such as Rakuten, TradeDoubler or Awin. We connect your product feed directly and use your existing tracking links so sales are automatically recorded. You only pay a commission for successful sales generated via Brickwatch.

CPC (Per Click)

For independent webshops not using an affiliate network, we offer a CPC model. You pay a fixed rate of €0.20 per click (excl. VAT), with a minimum of €50 per month. We only charge for real user clicks to your product pages; no impressions or automated traffic.

What you get as a partner

• Inclusion in the Brickwatch comparison - your shop is featured on Brickwatch set pages within the largest LEGO price comparison platform in the Benelux.
• Targeted traffic - visitors can click directly through to your shop from Brickwatch.
• Price alerts - your shop is included in all notifications to followers when your offer becomes relevant.
• Insights - access to statistics on clicks to your site, popular sets and other insider information.
• Independent listings - all partners are treated equally; there are no sponsored positions or paid rankings.

Optional: temporary promotions or coupon codes can be displayed in the price overview.

Terms & Conditions

• Long-term partnership - collaborations run for a minimum of 12 months; we only work with webshops that have been active for at least one year.
• Assortment - a broad and complete range of new LEGO sets must be offered. Brickwatch reserves the right to interpret and apply these criteria at its own discretion.
• Accurate data - prices and availability must be updated at least daily, and preferably more frequently, via a stable product feed.
• Quality & reliability - clear delivery information, VAT invoices and correct pricing data are required.
• Review & compliance - Brickwatch periodically reviews data and compliance and reserves the right to terminate partnerships in cases of repeated violations.

Apply

Want to become a partner?

Send an email to with at least the following information:

• Name of your webshop and company details (registration number, VAT ID)
• Link to your product feed (CSV, XML or JSON)
• Indicate whether you work through an affiliate network (CPS) or via CPC
• Shipping information for the Netherlands, Belgium, France and Germany

We’ll review your application within a few days, based on quality, assortment and technical suitability.

For detailed feed requirements, see the Technical specifications page.